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Focus Groups

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Make Your Voice Heard

Do you have a favorite Purdue logo?

Are enough students wearing Purdue colors to sporting events and around campus?

Do Purdue bookstores offer the selection you're looking for?

 

These are some of the questions asked at a recent student focus group. If you have opinions on topics like these, you could be a candidate for a focus group.

Focus groups are organized by students through the efforts of Purdue Marketing Communications and the Office of Trademark Licensing. Selected students meet with licensed vendors who come to campus with potential and existing merchandise, looking for student feedback on their products and clothing. This is one environment where the students’ voice matters!

Participating in these focus group activities can boost your resume, help your student group find cool merchandise to wear or sell, and help to hone your marketing experience.

If you’re interested in joining, e-mail us or join the Facebook group “Merchandise Focus Groups.”

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