Since the University’s founding, traditions have evolved and various logos, symbols, and phrases have come to represent Purdue University and its many diverse entities. The Office of Trademarks and Licensing was established to control, protect, maintain, and promote these marks.

Licensed products benefit the University in many ways and contribute to Purdue’s general and athletic scholarship funds. We encourage consumers to support Purdue University by purchasing licensed merchandise.

The Office of Trademarks and Licensing contracts with the Collegiate Licensing Company (CLC) to administer the license application process on behalf of the University and assist with issues of legality and enforcement. Please refer to the Licensing Process page for information on obtaining a license.